As a content marketing specialist at Ballard Designs, I created original content for the email program, TikTok account, and How to Decorate blog.
Created email content for daily sends with 1 million+ subscribers
Distributed weekly email sends to Designer Trade program file
Managed monthly email content calendar
Collaborated with design and merchandising teams
TikTok
Shot and edited videos
Earned “verified badge” from TikTok
Gained 7K followers within first six months
Blog
Wrote new, SEO-optimized blog posts on Wordpress
Updated old posts to further SEO reach
Moderated blog comments