As a content marketing specialist at Ballard Designs, I created original content for the email program, TikTok account, and How to Decorate blog.

Email

  • Created email content for daily sends with 1 million+ subscribers

  • Distributed weekly email sends to Designer Trade program file

  • Managed monthly email content calendar

  • Collaborated with design and merchandising teams

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TikTok

  • Shot and edited videos

  • Earned “verified badge” from TikTok

  • Gained 7K followers within first six months

Blog

  • Wrote new, SEO-optimized blog posts on Wordpress

  • Updated old posts to further SEO reach

  • Moderated blog comments

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